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Social Media Marketing

Social media often feeds into the discovery of new content such as news stories, and “discovery” is a search activity. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content. 
Here we note that the way our organization uses social media will be directly influenced by how our customers and target audience are using social medias like Social media is initiated on web sites like Facebook, LinkedIn, YouTube, Flickr, Twitter, Google+, Delicious, Blogs, MySpace and relies on the premise that marketing message, shared is exceptionally good, outrageous & unique content, in the form of video, text, audio or widgets, can be virally distributed throughout the social web by inviting people to interact and share the content.
Unlike Word of Mouth, where the primary goal is to target “influencers” to spread the message online and offline, social media marketing is a marketing strategy that is based on connecting directly with the target communities, engaging them and generating content or discussion online.

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